5 Reasons why Google new announcement is the biggest news in Augmented Reality!


On March 14th 2018, Google softly announced, what promises to be the biggest news for Augmented reality developers and enthusiasts alike! Google Maps API will support the Unity Game Development engine and environment.




Here are the top 5 reasons this is BIG news:


5. AR Games have captured the public’s imagination

While AR Games are not new, think geocaching and this version of the Hunger Games from 2015, Pokemon Go‘s massively popular release in July 2016 was what acquainted everyone with their economic potential.


4. The AR and VR Headset Market is booming

ODG's AR Glasses

ODG’s AR Glasses

If you saw this post on our blog on the 20th, you know that 2018 is predicted to be a big year for AR and VR hardware sales. This means a larger install base and more target form factors for developers and players to play with.


3. Google Maps has a massive user base


Google Maps

Google Maps is the undisputed leader in maps enjoying both wide industry usage and high consumer app ranking in the top 8 apps across all age groups (for USA).  The potentials for cross-platform promotion,  social linkages and service integrations is huge. Especially for our Serious games, gamification and simulations sector the prospects are very exciting.


2. Unity is a AAA quality game engine

Unity ARCore 1.0

Unity is already the market leader in Game engines and has been steadily going from strength to strength.  In February 2018 Unity announced their ARCore 1.0 toolkit for Augmented Reality development.


1. The whole world is your playground!

Google’s earth!

Unlike most things a game development company or App developer could put together, Google maps practically covers the whole world. This means a freedom to design apps and experiences unlike any other.

We can’t wait to see what excitement this new update brings!

That’s all for now folks. Tell us what you think about this news in the comments section!

About the Author:

Sid JainSiddharth is the Creative Director for Playware Studios a Singapore Serious Games Developer. He develops games for Military, Healthcare, Airlines, Corporate and Government training and Mainstream education. He has taught game design in various college programs at NTU, SIM, NUS and IAL in Singapore and is the author and proponent of the Case Method 2.0 GBL pedagogy.



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